The commercial plan
Positioning, offer clarity, growth priorities, resource allocation, and the conditions that need to be true before spend increases.
FRACTIONAL CMO / TELEMEDICINE & MEDICAL
SENIOR THINKING.
HANDS-ON WORK.
Telemedicine campaign experience since 2020, backed by a decade in medical marketing. Senior ownership of the strategy, advertising foundations, funnels, and measurement that support growth.
A SENIOR OWNER FOR GROWTH
Direction, decisions, and accountability.
A fractional CMO gives the business an experienced marketing leader without requiring a full-time executive appointment. I connect the commercial objective to the offer, acquisition plan, team, budget, and measurement.
That means setting priorities with the founder, coordinating internal marketers and agencies, and staying close to execution. The engagement is shaped around the business and its constraints, rather than a fixed bundle of channels.
WHAT I
TAKE OWNERSHIP OF.
The operating rhythm
A clear review cadence, defined decision owners, a prioritized execution backlog, and coordinated work across the team and specialist partners.
The performance conversation
Acquisition quality, funnel conversion, customer economics, and measurement limitations discussed together. A platform report is one input to a business decision.
THE WAY I WORK
THE CLICK
IS JUST
THE START.
I work across the whole commercial journey. Because the gap between interest and revenue is where growth is won.
How I work with your teamWORKING TOGETHER
STRAIGHT
ANSWERS.
Who is this for?+
Telemedicine founders who need experienced growth leadership, stronger advertising foundations, better funnels, or a clearer view of marketing return. I also work with medical and healthcare brands.
How long have you worked in telemedicine?+
I’ve been building telemedicine funnels, ads, and campaigns since 2020, backed by a decade of medical marketing experience.
Can you help protect our ad accounts?+
I help reduce avoidable risk through account setup, policy review, creative and landing-page standards, and account-health monitoring. Advertising platforms make their own approval and enforcement decisions; no marketer can guarantee an account will never be restricted.
Do you handle attribution and custom conversions?+
Yes. The work includes mapping the measurement journey, UTMs, first-party reporting, CRM attribution, tracking QA, and custom conversions where permitted. Event design respects platform restrictions and consent requirements, and keeps sensitive health information out of advertising tools.
How do you approach return on investment?+
We define what return means for the business, reconcile revenue and acquisition cost, and review conversion quality and capacity before increasing spend. Platform-reported ROAS and business profitability are evaluated separately.
Can you work with our team and compliance advisers?+
Yes. I coordinate with internal marketers, agencies, operations, and your compliance advisers so commercial priorities and campaign requirements are addressed together.
THE NEXT CHAPTER IS YOURS
LET’S MAKE
GROWTH
HAPPEN.
Tell me what you’re building.
And what’s standing in the way.