The challenge
The practice had an established masterclass offer and existing creative assets, but an advertising-account restriction interrupted the acquisition channel.
The outcome
The October 7 review recorded thousands of leads and hundreds of live attendees. On October 13, Dr. Jade reported 100 diabetes-masterclass sales and an exceeded goal.
TWO SEPARATE REPORTING DATES
Keep the milestones distinct.
≈4,300 leads · ≈700 attendees · 55 testing purchasesReported campaign checkpoint; approximately $40,000 ad spend.
100 client-reported masterclass salesSeparate client message. Product category and revenue unspecified.
The starting point: recover the route into the masterclass
Health Elevated did not need an agency to invent a business from scratch. Dr. Jade Malay and her team already had educational masterclasses, a patient pathway, and a library of campaign assets. The immediate problem was access: an advertising disruption threatened the flow of new registrations into an established offer.
In the September onboarding discussions, the team worked through campaign access, past performance, existing landing pages, and the event calendar. That distinction matters. This engagement combined the client’s clinical expertise and existing offer with ModFXMedia’s campaign management; it was not a claim that the agency created every asset or every sale.
What ModFXMedia worked on
The first priority was getting acquisition moving through the working campaign setup. The client’s operating materials included diabetes and thyroid advertising, masterclass schedules, and detailed process documentation. ModFXMedia coordinated campaign management with the team rather than treating the event as an isolated ad.
The October 7 review then set out the next creative cycle: fresh physician recordings, an immediate attention hook, a clear reason to attend, and a direct registration invitation. A monthly recording session and vertical video format were recommended so the client could create useful raw material efficiently and the agency could edit it for distribution.
These creative refinements were the next optimization plan discussed after the launch. The recorded launch outcome should not be attributed to changes that were still being recommended.
The earlier checkpoint: acquisition, attendance, and testing
At the October 7 review, Sunny reported approximately $40,000 in advertising spend and 4,300 leads, compared with an expectation of roughly 2,500. She also reported around 700 live attendees and 55 testing purchases at that point. Those are distinct stages: an inquiry, an event attendee, and a testing buyer are not interchangeable.
Using the rounded figures discussed on the call, advertising spend divided by leads was approximately $9.30 per lead. Live attendance was about 16.3% of leads, and the testing purchases were about 7.9% of live attendees. These are approximate calculations from the reported checkpoint, not final platform reconciliations.
The call also discussed additional testing purchases and later care-plan conversions. Those were forecasts. They are not included as completed sales or collected revenue in the checkpoint graphic.
A separate milestone: the client reported 100 sales
On October 13, the client sent a message reporting 100 sales from the diabetes masterclass and saying the goal had been exceeded. The message is the clearest direct expression of the client’s satisfaction in this engagement.
It belongs beside the earlier funnel, with its own date. The message does not identify the sales as testing orders or full care plans, and it does not state collected revenue. The October 7 testing count and October 13 sales message therefore remain separate milestones.
Why the patient pathway matters
An educational event can give a functional medicine practice more time to explain its approach than a short advertisement allows. In this engagement, the commercial pathway discussed with the team moved from education to testing and then, where appropriate, to a provider-led care-plan conversation.
The practice still owned the clinical presentation, testing, consultation, and care decisions. Campaign management created access to that journey. The resulting case demonstrates audience acquisition and reported purchasing activity without asking lead counts to stand in for profit.
What another practice can take from this
Start with a clear educational offer, an event calendar, and the operational capacity to follow up. Track registrations, actual attendance, testing purchases, and care-plan purchases separately. A strong launch is easier to evaluate when each stage has a name and the clinic can explain what happened after the event.
Health Elevated’s story is compelling because the client’s own feedback closes the loop: a substantial audience entered the funnel, and the physician later reported a goal-beating sales result.
MEASUREMENT & CONTEXT
October 7, 2026 client-call figures are rounded and reported at that checkpoint. October 13 sales are a separate client-reported milestone; the message does not specify product category or revenue.
Engagements shown here were delivered through ModFX Media. The scope described is team work; it is not a claim that Justin personally performed every task or independently caused every outcome.