TELEMEDICINE GROWTH / RESULTS WALKTHROUGH
I’m Justin Ingram. I’ve been building telemedicine funnels, ads, and campaigns since 2020, backed by a decade in medical marketing. I connect strategy to execution across the entire customer journey.
Book a strategy call Watch the walkthrough ↓JUSTIN INGRAM / EDITED RESULTS WALKTHROUGH
A one-minute edit of Justin’s walkthrough, with original narration and anonymized reporting screenshots.
Published October 16, 2026. Selected healthcare and commerce engagements. Results belong to the accounts, periods, and reporting views shown. Client names and private account screens are omitted. Watch the earlier results walkthrough ↗
This is the transcript of the edited public video above. Bracketed lines describe on-screen text. The organic-search segment concerns research commerce; the acquisition dashboard is a separate reporting view.
[Selected results with Justin Ingram]
So I always say there's three things that we like to do for a telemedicine brand.
One is review the website and the storefront, make sure it looks great and has the programmatic SEO baked in.
Six months of growth that we've had, going from 200 monthly visitors to average...
about four to five thousand monthly visitors over the last six months.
And the third thing that we do: we set up really strong AI, UGC, creative videos and static images.
We also help review the offer and make sure it's a really strong offer that's going to get conversions and it's going to get sales...
because we know what works and what doesn't work in this space.
[Selected Wicked Reports view: 265 new customers. $144.76 blended acquisition cost. September 16–October 15, 2026.]
[Book a strategy call at fcmojustin.com]
Read the search case and measurement limits · Inspect the acquisition dashboard
MATT / IN HIS OWN WORDS
Hear Matt describe his experience with Justin. Then see the campaigns, creative, funnels, and reporting behind the broader body of work.
See exactly how I help ↗Matt’s published testimonial about his businesses. This is his experience, not a promise about every engagement. View the source ↗
SELECTED WINS / THE EVIDENCE BELOW
Different accounts. Different measures.
One disciplined approach to growth.
Wicked Reports · Sep 16–Oct 15, 2026
$303,926 in attributed revenue against $38,362 in recorded costs.
View full-size evidence The dashboard reports 265 new customers and 7.92× revenue-to-cost across its selected view. Revenue can include repeat purchases; this is not new-customer-only revenue or profit. Two filters are shown; their definitions are not visible.
Meta Ads · Sep 16–Oct 15, 2026
The lowest displayed cost per scheduled appointment: $64.94.
View full-size evidence The three rows show 12, 31, and 16 appointment events, totaling 59 reported events. Costs per result are $91.97, $95.50, and $64.94. Appointments are not verified attended visits or unique acquired clients. Campaign names are redacted.
Semrush · worldwide desktop · Oct 16, 2026
Organic search growth for an anonymized research-use-only peptide business.
View full-size evidence The six-month trend and 2.1K organic keywords are visible. Justin describes an earlier baseline of approximately 200 monthly visits in the walkthrough. Semrush traffic is an estimate, not a first-party analytics count. This is a research commerce example, not a telemedicine patient-acquisition claim.
ONE CONNECTED GROWTH SYSTEM
Improve the offer, website, and conversion path. Build useful, structured search content around the business and the customer’s decision.
Ad-account foundations, creative testing, Meta campaigns, and eligible Google Search or Shopping campaigns. Platform and product eligibility come first.
Connect the landing page, CRM, follow-up, checkout, and retention. Make the handoffs as deliberate as the campaign.
EXACTLY HOW I HELP
You get a senior marketing owner who sets the plan and stays close to execution. We choose the workstreams your business needs, agree on the deliverables, and give every next step an owner.
WHAT I DO
I review the offer, pricing presentation, website, landing pages, and path to consultation or checkout. Then I prioritize and build the changes that make that journey easier to follow.
WHAT YOUR TEAM GETS
Offer brief, page copy, funnel map, and a prioritized website build plan.
WHAT I DO
I develop concepts, scripts, UGC-style and AI-assisted creative, video and static ads, and the testing plan. I build and manage campaigns around the offer and downstream conversion quality.
WHAT YOUR TEAM GETS
Creative briefs and assets, campaign structure, test backlog, and performance reviews.
WHY IT MATTERS
Learn which messages bring useful inquiries and customers.
See a Meta campaign breakdown ↗WHAT I DO
I organize business and ad accounts, permissions, domains, and launch requirements. I review ads and destinations with your advisers. Search and Shopping are scoped only where the product and business are eligible.
WHAT YOUR TEAM GETS
Account ownership map, access checklist, campaign QA, and issue-resolution priorities.
WHY IT MATTERS
Reduce avoidable setup friction and keep responsibility clear.
Advertising foundations ↗WHAT I DO
I map search intent to your real services, build useful pages, improve site structure and internal links, and connect content to your offer. Programmatic publishing is used when each page has a distinct purpose.
WHAT YOUR TEAM GETS
Keyword-to-page map, content briefs, published pages, and indexing checks.
WHY IT MATTERS
Build another route for relevant prospects to discover you.
See the organic-search case ↗WHAT I DO
I map inquiry routing, pipeline stages, booking, follow-up, and team ownership. I coordinate the automations and integrations around the journey so the next action has an owner.
WHAT YOUR TEAM GETS
CRM stage definitions, follow-up workflows, routing rules, and handoff QA.
WHY IT MATTERS
Make it easier for the team to respond and see where opportunities stall.
Growth infrastructure ↗WHAT I DO
I connect campaign, CRM, and purchase data—typically with Wicked Reports—to distinguish first-time customers from returning buyers. We compare paid, organic, and email contribution and decide what to test, fix, or fund next.
WHAT YOUR TEAM GETS
Tracking plan, permitted custom conversions, source conventions, reporting views, and reconciliation checks.
WHY IT MATTERS
Make budget decisions with clearer acquisition cost and customer value.
See 265 new customers in context ↗Marketing direction, priorities, hands-on work within the agreed scope, coordination with your team, and a regular review of results.
Provide access, approvals, service capacity, and business context. Your clinical and legal advisers own care decisions and required reviews.
A prioritized backlog, agreed production and campaign scope, and a clear decision at each review: launch, improve, pause, or investigate.
A TYPICAL FIRST 90 DAYS / SCOPE AGREED TOGETHER
Review the offer, accounts, funnel, creative, CRM, and reporting. Establish the baseline and prioritize the changes that matter most.
You receiveA growth roadmap, measurement definitions, ownership map, and the first implementation priorities.
Launch the agreed creative, page, campaign, or follow-up work. Check the journey from first response to the relevant business outcome.
You receiveLive work within scope, a test log, tracking QA, and a review of conversion quality.
Review acquisition cost, customer value, attribution gaps, and operating capacity. Expand what the evidence supports and revise what it does not.
You receiveA performance review, budget recommendations, and the next prioritized roadmap.
Timing depends on access, approvals, platform eligibility, and the agreed scope. This is a working approach, not a promised performance result.
ACQUISITION IS ONLY HALF THE PICTURE
A returning buyer should never hide the cost of acquiring someone new.
I set up end-to-end attribution and tracking, typically with tools such as Wicked Reports, so we can separate first-time customers from repeat purchases and evaluate the channels driving each.
That connects paid media, organic search, email, the funnel, and the purchase history to a useful commercial view—not just the numbers inside an ad platform.
Measurement depends on the connected data, consent, and attribution model. Patient or sensitive health information does not belong in advertising-platform events.
BO / HEALTH & WELLNESS ENTREPRENEUR
“The systems Justin and his team built for us are second to none. They didn’t just run ads, they built an entire growth engine that compounds over time.”
One owner for the marketing plan. Connected work across creative, campaigns, the conversion journey, and follow-up. Bo describes what that relationship meant for his business.
Explore the infrastructure work ↗Bo’s testimonial, as published by ModFX Media. The quote describes his experience with Justin and the team. View the source ↗
Wicked Reports · channel detail capture, Oct 16, 2026
81 Google Ads new customers. 106 Facebook new customers in this view.
View full-size evidence Google Ads: $189.22 nCAC and 7.90 ROAS. Facebook: $208.75 nCAC and 4.51 ROAS. This channel-detail view differs from the all-channel report below; do not add the two views. The crop does not show the date range.
Wicked Reports · channel report capture, Oct 16, 2026
Paid search, Meta, organic, and email—measured in the same report.
View full-size evidence This report totals $303,926 revenue, $38,362 cost, and 265 new customers. Fractional sales values reflect the report’s attribution allocation. Channel credit differs from the other detail view. The screenshot does not show the date selector.
Wicked Reports · displayed cohort Sep 16–Oct 15, 2026
Follow first purchases into repeat customer value.
View full-size evidence The selected dashboard shows 60 new customers and 181 new leads. Zero recorded media cost does not mean these channels had no operating cost. Channel rows may overlap and should not be summed as unique customers.
Google Ads · campaign capture, Oct 16, 2026
2.69× conversion value / cost, with $182,843.16 in spend.
View full-size evidence The three displayed Shopping rows show costs per conversion of $85.69, $76.08, and $120.26. Conversion counts are fractional and are not verified unique new customers. The screenshot does not display its date range.
Meta Ads · Sep 16–Oct 15, 2026
A $1,454.50 spend snapshot with 29,445 impressions.
View full-size evidence This is a custom event reported by the platform. Its underlying customer definition is not established by the screenshot, so it is not presented as verified new-customer CAC. Identifying event code redacted.
Meta Ads · creative-test capture, Oct 16, 2026
$99.99 and $156.62 per event across the two displayed tests.
View full-size evidence The crop shows two and six custom events. Different event codes are used; the counts are not combined into a single acquisition metric. The date range is not visible. Identifying codes redacted.
Meta Ads · campaign capture, Oct 16, 2026
A scaled Meta campaign reporting $125.46 per event.
View full-size evidence A second row reports 57 events at $100.25 each, and a third reports one at $87.49. These are custom conversion events. This overlaps the closer crop below and is not additional performance. The period is not visible in the supplied crop.
Meta Ads · alternate crop, Oct 16, 2026
622 events at $125.46. A second row at $100.25 per event.
View full-size evidence This is a second crop of the same 622-event and 57-event rows. Included for readability, not counted as another result. Identifying event codes redacted.
Google Ads · chart spans Q4 2015–Q4 2026
2.08M clicks and 144M impressions in the displayed historical view.
View full-size evidence This is one supplied historical account view. It demonstrates media scale, not revenue, profit, or a claim that Justin personally managed every dollar across the entire chart. Rounded values appear as displayed.
Google Ads · chart spans Q1 2020–Q4 2026
$1.18M in recorded spend in the displayed Google Ads view.
View full-size evidence The dashboard shows 177K clicks and rounded conversion and cost totals. Conversion actions may include more than one type of event; 30K is not a claim of 30K unique clients. Do not sum this spend with other account views.
Google Ads · chart labels Mar 16–Oct 12, 2026
$445K in spend and 238K clicks in the displayed Google Ads view.
View full-size evidence Rounded platform-reported figures. The conversion definition is not shown; these are not independently verified patient or new-customer counts. This view may overlap other supplied Google Ads evidence.
Semrush · ModFX Media · worldwide desktop · Oct 16, 2026
Justin’s own agency: 2K organic keywords and 772 estimated monthly visits.
View full-size evidence The dashboard reports 15 AI-search mentions and 123 cited pages. This is an agency-owned example, separate from the anonymized client results. Semrush visibility and traffic are third-party estimates.
The three featured images appear above; the remaining twelve are in this collection. Overlapping screenshots are labeled and never double-counted.
30 MINUTES / DIRECT WITH JUSTIN
Bring your website, your stage, and the constraint. We’ll discuss where growth is getting stuck and whether fractional CMO leadership is the right fit.
Book a strategy callA CLOSER LOOK
The anonymized September 16–October 15, 2026 dashboard reports 265 new customers and $38,362 in recorded costs, producing a $144.76 blended new-customer acquisition cost. It is not a paid-channel-only or fully loaded cost, a multi-client average, or a promised result for another brand.
No. The reporting view includes repeat purchases, and the attributed revenue is not labeled as revenue exclusively from the 265 new customers. Attribution allocates credit under a model. The detailed case explains filters, overlapping views, and why this report is not an incrementality study or a profit calculation.
