59 APPOINTMENT EVENTS. THREE CAMPAIGNS. ONE REPORTING WINDOW.
Three Meta campaign rows report 59 scheduled appointment events from September 16–October 15, 2026. The lowest displayed cost per appointment is $64.94.
By Justin Ingram · Telehealth marketing strategist & fractional CMO · Updated October 17, 2026
In the recorded walkthrough, Justin describes this as a B2B telemedicine engagement and requests that the client remain anonymous. The evidence is a 30-day campaign report with two lead-generation rows and a retargeting row. The relevant outcome here is a scheduled appointment event, rather than a click or an unqualified lead count.
WHAT I BRING TO THE WORK
The work around the result.
For this engagement, I described website and search work alongside paid acquisition in the walkthrough. The work connects the destination and offer to the campaigns that bring people into the appointment journey. This case focuses on the supplied Meta report, where the outcomes and period can be read directly. The next commercial step is reconciling those scheduled events with qualification, attendance, and closed business.
FROM REPORTING TO DECISIONS
Evaluate the appointment outcome
The three rows show 12, 31, and 16 appointment events. Together they total 59 reported events. This is a narrower and more useful statement than claiming 59 new clients without a CRM reconciliation.
Compare campaign economics in context
The displayed costs per appointment are $91.97, $95.50, and $64.94. The lowest figure belongs to one campaign row; it is not presented as the account-wide average.
Connect the campaign to the operating team
For the next decision, compare scheduled events with CRM records, attendance, qualification, and closed business. Those downstream outcomes are not shown in this screenshot, so they remain questions to resolve rather than inferred wins.
Meta Ads · Sep 16–Oct 15, 2026
59 scheduled appointments across three campaigns.
The lowest displayed cost per scheduled appointment: $64.94.
The three rows show 12, 31, and 16 appointment events, totaling 59 reported events. Costs per result are $91.97, $95.50, and $64.94. Appointments are not verified attended visits or unique acquired clients. Campaign names are redacted.
Source and measurement.
Platform attribution can include repeat or overlapping events. The screenshot does not establish unique people, attended appointments, acquired clients, or revenue. Campaign identifiers have been masked without changing the metrics.
Source material: Justin’s October 16, 2026 walkthrough and supplied reporting screenshots. Client identities are withheld; the ModFX example identifies Justin’s own agency. Original metrics are preserved; duplicate views are not counted as additional performance.
These services address the work illustrated by this case. The service link describes a capability, not a promise of the same result or a claim that this case belongs to every niche served.
Three Meta campaign rows report 59 scheduled appointment events from September 16–October 15, 2026. The lowest displayed cost per appointment is $64.94.
What are the measurement limits of this example?+
Platform attribution can include repeat or overlapping events. The screenshot does not establish unique people, attended appointments, acquired clients, or revenue. Campaign identifiers have been masked without changing the metrics.
THE NEXT CHAPTER IS YOURS
LET’S MAKE GROWTH HAPPEN.
Tell me what you’re building. And what’s standing in the way.
